startups Tag

growth hacker guide for startups, part 1

Expert growth hackers set up lean, scalable online sales funnels that get loads of quality traffic and convert prospects into paying customers.

It’s no wonder companies are dying to get their hands on these people: They can scale their product sales online at previously unheard of rates, and keep the ROI steady. But this quality traffic has to come from somewhere, and when there’s no pre-existing stream of visits coming to a landing page, growth hackers use ads.

But what if you’re not an expert growth hacker?

It’s nothing to worry about: growth hacking ad techniques are easy enough to implement once you understand the mentality behind them.

The first thing we’re going to talk about in this growth hacking series for newbies is ads. They’re the top of any online sales funnel and have the power to separate high-intent traffic from casual browsers, making a true impact on your bottom line. Once you get your ads in place, we’ll publish parts two and three of this series to help you optimize your landing pages and CTA forms with growth-hacking expertise…

Read the full article here: Newbie Growth Hacker Guide: Ads That Convert, Part 1 | The Daily Egg.

growth hacking, hypotheses, startups,  leanmarketing

As growth continues to evolve from its hacker-roots into a full-blown profession, there is one thing that will always stay constant.

Growth is experiment-driven marketing.

I got a great look into how big companies are building growth teams in one of my episodes of SaaSquatch Radio when I was talking with Brian Balfour, VP of Growth at HubSpot.

We went over the importance of building a growth team and how to create a place for structured and process-driven growth. He’s had previous talks and articles that go in-depth on how he applies the scientific method to their growth initiatives.

I highly recommend checking out his essays on the CoElevate blog for some further reading.

So in this article I’m going to show you the process I’m building for our Growth team here at Referral SaaSquatch. I’ll even give you access to some public Google Docs so you can use the frameworks for your own experiments.

You can find the Experiment Backlog and Experiment Design docs here.

Read the full post here: Building a Process for Growth Experiments.

startups, content marketing, growth hacking, reddit

As a central hub for understanding customers and promoting content, Reddit is a goldmine.

Reverse engineering success on Reddit has worked well at our agency, but over time, we encountered a roadblock. How do we filter through the thousands upon thousands of subreddits to create content with the largest distribution potential?

Finding relative subreddits for clients can be a headache. Some allow link submissions, while others only allow “self” submissions, while others are purely Imgur links. If you’re starting with content and then locating the best place to submit, the spread potential on Reddit can sometimes be hit or miss.

Similarly, if you want to find the most popular self or Imgur subreddits in order to do research on your target market, it’s not that helpful to find unpopulated subreddits. So, we decided to do something about it.

Over the course of a few weeks, we compiled a list of 750 popular subreddits in a public Google Spreadsheet, where you can can filter by three different variables – industry, subscriber total and submission type…

Read the full article here: 750 Popular Subreddits, Categorized by Industry and Submission Type – Siege Media.

Over the past few months, we’ve learned quite a few lessons on the importance of content distribution and have seen some solid results. As our team grows and we continue to share our findings with colleagues, we put together a cheat sheet of distribution channels — what we call “amplification networks” — that have worked for us so far as a resource, rather than continuing to repeat ourselves.

We then realized that it was unfair to keep this as an internal doc, so we elaborated a bit and are now sharing with all of you! By no means is this list exhaustive. It’s also specific to our industry and geared towards connecting with anyone interested in social media, marketing, media monitoring, tech, and startups…

Read the full post here: Looking for a Larger Audience? Here’s Every Amplification Network in Mention’s Toolbox – The Mention Blog.

growth hacking, entrepreneurship, startups

Three weeks ago I graduated from the growth track at Tradecraft. It’s a three month program that prepares individuals for traction roles at high growth startups. (See my post How Twitter Changed My Life on my decision to join Tradecraft.)

One of my favorite aspects of the program was the five mentor sessions each week. I love meeting new people, learning about their backgrounds, and the decisions they’ve made that led to where they are today.

I also sent out cold emails to people with backgrounds I’d like to emulate. These cold emails resulted in over 50 coffee meetings. I also met dozens of people through attending the Brit + Co Re:Make Conference and Women 2.0 Conference.

My lack of fear sending cold emails stems from my background of journalism at Convent of the Sacred Heart High School. My teacher required we have three different sources for every story, meaning that I’d have to speak with dozens of people to get my quotes.

Since I’ve learned so much over the past three months from people I’ve met, I wanted to share a few takeaways. Here’s the outline:

  • On Growth (Josh Elman, Sean Ellis, Brian Balfour, Gustaf Alstromer, Zack Onisko, Melody McCloskey, Laura Klein, Ada Chen Rekhi, Ryan Delk, Arjun Naskar, Katelyn Watson, Aarthi Ramamurthy, Danny Moy, and Jordan Koene)
  • Share Feedback (Maya Grinberg, Cathy Vigrass, Randi Zuckerberg, and Krithika Muthukumar)
  • On Networking & Friendships (Brit Morin, Dave Morin, Julia Hartz, Hiten Shah, Alexander Tibbets, Amanda Pouchot, Perri Blake Gorman, and Frederik Hermann)
  • On Leadership (Xochi Birch, Dave Morin, Doug Landis, Misha Chellam, Lisa Falzone, James Proud, Raz Roman, Tristan Pollock, and Erica Brescia)
  • On Investing & Fundraising (Dave Morin, Hunter Walk, Crystal McKellar, Victoria Ransom, Pascal Levy-Garboua, Amit Kumar, Jessica Mah, and Thomas Korte)
  • How to Approach Learning (Kathy Savitt, Irene Au, Xochi Birch, LJ Kwak, Graham Hunter, John Barrows, Jenna White, Sofia Pessanha, and Shawn Plunkett)
  • How Startups Evolve (Danielle Morrill, Roy Bahat, Gagan Biyani, Jack Mardack, Jocelyn Goldfein, Jenny Morrill, Lisa Falzone, John Eagan, Arjun Naskar, and Elena Grewal)
  • Advice on Finding a Job (Sam Shank, Jared Fliesler, Sheana O’Sullivan, Russell Klusas, Matt Ellsworth, Elli Sharef, and Lauren Vingiano)
  • Be Creative (Cathy Vigrass, Camille Ricketts, and David Nihill)
  • On Personal Development (Jared Fliesler, Libby Leffler, Chris Kim, Joshua Scott, Andrea Soto, and Santiago Merea)
  • On Being a Woman in Tech (Sheryl Sandberg, Lauren Kay, Mona Sabet, and Sofia Pessanha)

Read the full post here: Wisdom Shared From 74 Tech Trailblazers — Medium.

Email is an often overlooked growth hacking tool. But if done right, you can see huge gains in user acquisition, user retention, and user engagement. These are all important to a growth hacker. Unfortunately, just shooting off any email won’t work. It has to be perfectly timed and super relevant users. The only way to do this, without spending hours a day manually emailing each user, is by using trigger-based emails.

Trigger whaat?!

Trigger-based emails are personalized emails that are sent to your users automatically, based on what they do in your app. For instance, when someone becomes a new user, you can set up an email to go out to them a few minutes after they join, welcoming them to your site.

But what does this have to do with growth hacking? EVERYTHING.

You can use these perfectly timed, personalized emails to get your users to do something. This could be referring other users, downloading the mobile version of your web app, or anything else clever you can think of.

So now that we understand the power of trigger-based emails, how do we use them?

Here’s four emails you can use set up in just a few minutes to start getting more users and retaining the ones you have.

via 4 Must-Have Email Growth Hacks You Aren’t Using.

growth hacking tools, startups

There are plenty of tools available for business owners to build their startups, but finding the right choice among so many can be difficult for first-time business owners as well as seasoned ones. After all, technology changes every day, and finding what will reach the greatest number of your customers in addition to figuring out what will work best with your business model can be quite the task. After quite a bit of market research, I can tell you the following are five business tools that you must have to expand your business in today’s marketplace…

Read the full article here: 8 Must-Have Tools for Building Your Startup | Inc.com.

What do Game of Thrones and the vast majority of landing pages have in common?

Without seeing a “Previously on Game of Thrones” recap (complete with beheadings, baby-stealing white-bearded giant folk, fashionable incest, and the word Stark), you’d have absolutely no clue what’s going on.

Similarly, if someone lands on a page and the scannable headlines, imagery and subheads don’t communicate effectively – in a succinct and clear manner – you’ll be left wondering why you clicked on the link that brought you there, and again,

That’s a problem.

We should NOT be designing experiences that confuse potential customers. And yet, virtually everyone does.

What’s the solution?

Clarity.

To be clear… Pause for effect. #ChucklesToSelf

There’s an invisible un-clarity counter that sits in everyone’s brain, ticking quietly upward whenever we see a word or phrase that makes us reflect on its meaning.

Every time you disrespect your visitors with a page highlight (something that stands out visually to the scanning eye), that’s confusing or unclear, you increase the count.

And every increase in that count reduces the likelihood that the visitor will convert.

Today, I’m basing my commentary of these landing pages around the Conversion Centered Design principle of Clarity, or lack thereof.

Let the judgement begin! …

Read the full article here: 29 Landing Page Reviews That Show Why Clarity is the Key to Conversion | Unbounce.

growth hacking,conversion optimisation planHere at Dynamic Yield, we provide real-time personalization and conversion optimization tools for enterprises and medium-size businesses. Our clients range from major enterprises and industry leaders with an international presence to medium-size businesses from a various spectrum of sectors and verticals (such as retail, travel, insurance, gaming, media, etc.). We are very proud of our client relationships and are passionate in ensuring effective outcomes. Our customer success team, which consists of experienced web analytics professionals and conversion optimization experts, strive to nurture relationships with our customers and understand their business models, challenges and marketing optimization requirements.

Through our managed services, we oversee the conversion optimization process, making sure our tool delivers great results. While at times it all may look like rocket science magic, the truth is that crafting a successful conversion optimization methodology is a tough and complex process. The only type of “magic” involved would be following a well-defined systematic process using strategic and methodical steps…

Read the full article here: Crafting a Successful Conversion Rate Optimization Plan.

Smart marketers create landing pages that tell engaging, seamless stories.

Every element of design, copy and social proof plays its part in the narrative and guides the visitor toward your conversion goal.

But not all landing pages have happy endings.

If there are elements on your landing page that don’t serve a distinct purpose, or otherwise give your prospects a reason to stop and think, then you’ve failed to create a delightful landing page experience.

In our latest episode of Page Fights, regular judges Oli Gardner and Peep Laja and guest judge Ian Lurie, CEO of Portent, identified a series of landing page mistakes that disrupted that narrative.

Here are seven lesser-known but all-too-common landing page optimization mistakes that give prospects cause to pause, adding friction to their experience and hindering your conversion rates.

Find the full article here:  7 Landing Page Mistakes That Are Stopping Your Prospects Dead in Their Tracks | Unbounce.