landing pages Tag

What do Game of Thrones and the vast majority of landing pages have in common?

Without seeing a “Previously on Game of Thrones” recap (complete with beheadings, baby-stealing white-bearded giant folk, fashionable incest, and the word Stark), you’d have absolutely no clue what’s going on.

Similarly, if someone lands on a page and the scannable headlines, imagery and subheads don’t communicate effectively – in a succinct and clear manner – you’ll be left wondering why you clicked on the link that brought you there, and again,

That’s a problem.

We should NOT be designing experiences that confuse potential customers. And yet, virtually everyone does.

What’s the solution?

Clarity.

To be clear… Pause for effect. #ChucklesToSelf

There’s an invisible un-clarity counter that sits in everyone’s brain, ticking quietly upward whenever we see a word or phrase that makes us reflect on its meaning.

Every time you disrespect your visitors with a page highlight (something that stands out visually to the scanning eye), that’s confusing or unclear, you increase the count.

And every increase in that count reduces the likelihood that the visitor will convert.

Today, I’m basing my commentary of these landing pages around the Conversion Centered Design principle of Clarity, or lack thereof.

Let the judgement begin! …

Read the full article here: 29 Landing Page Reviews That Show Why Clarity is the Key to Conversion | Unbounce.

Smart marketers create landing pages that tell engaging, seamless stories.

Every element of design, copy and social proof plays its part in the narrative and guides the visitor toward your conversion goal.

But not all landing pages have happy endings.

If there are elements on your landing page that don’t serve a distinct purpose, or otherwise give your prospects a reason to stop and think, then you’ve failed to create a delightful landing page experience.

In our latest episode of Page Fights, regular judges Oli Gardner and Peep Laja and guest judge Ian Lurie, CEO of Portent, identified a series of landing page mistakes that disrupted that narrative.

Here are seven lesser-known but all-too-common landing page optimization mistakes that give prospects cause to pause, adding friction to their experience and hindering your conversion rates.

Find the full article here:  7 Landing Page Mistakes That Are Stopping Your Prospects Dead in Their Tracks | Unbounce.