Readings

Growth Hacking Asia Reading List

Is your content marketing strategy working for your business, or would you like to generate more leads? Where do you start? How do you find the best ideas? Elliot Shmukler, former product manager of LinkedIn, pioneered the idea that all optimization tactics stem from one of...

Smart marketers create landing pages that tell engaging, seamless stories. Every element of design, copy and social proof plays its part in the narrative and guides the visitor toward your conversion goal. But not all landing pages have happy endings. If there are elements on your landing page...

Email is extremely important to online businesses. It is the most effective and scalable way to communicate with your audience. For example, AppSumo is a seven figure business only from email. And my friend Ramit’s blog, I Will Teach You to Be Rich, is seven figures as well,...

SEO, content marketing and link building are all popular forms of marketing that you are already leveraging. But do you know what’s really powerful that you aren’t leveraging yet? It’s growth hacking! If you aren’t familiar with growth hacking and how you can leverage it,don’t worry. I just wrote a 30,000 word...

The phenomenon that is Uber can be explained by even a luddite—it’s a brilliant yet simple idea that solves a real pain point for people around the world — how to get from point A to point B in a safe, efficient and cost effective way. You...