Readings

Growth Hacking Asia Reading List

Over the years, I’ve taught you a lot about content marketing… from what tactics others are using to showing you what’s working. But I’ve never really opened up and shared the rules I blog by. What you don’t know is that I rarely release a blog post...

[vc_row][vc_column][a13_separator position="full_width" type="empty" margin_top="25" margin_bottom="25"][vc_column_text] Everyone’s doing content marketing. 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. Basically, that’s everyone. Either way, that’s a pretty significant number of businesses that are having a go at it. There’s a problem, though. Just because...

Expert growth hackers set up lean, scalable online sales funnels that get loads of quality traffic and convert prospects into paying customers. It’s no wonder companies are dying to get their hands on these people: They can scale their product sales online at previously unheard of...

As growth continues to evolve from its hacker-roots into a full-blown profession, there is one thing that will always stay constant. Growth is experiment-driven marketing. I got a great look into how big companies are building growth teams in one of my episodes of SaaSquatch Radio when I was...

There’s undoubtedly widespread interest in growth hacking among startups and young companies as a new way of acquiring traffic with non-conventional methods that try to fit within the informational noise around the Internet. Probably you read about big companies that did one brilliant thing that left the...

Today’s marketer needs lots of data to make smart decisions to drive growth. The problem is, valuable data is hard to get without coding skills. If you ever want to know which content drives sales, which lifecycle emails convert users into customers, or which incentive in...