Readings

Growth Hacking Asia Reading List

Content is an integral element of search engine optimization (SEO), so check out columnist Thomas Stern's handy checklist to ensure your content reaches its full potential. Read entire article: A Content Marketer's Guide To SEO: A Checklist....

With the Ecommerce Foundation quoting B2C eCommerce figures of $2.2bn worldwide for 2015, it seems that if a business is not focusing efforts online then it’s falling way behind the current trend. Doing business online these days IS doing business, and the trusted means by which to measure...

Technology and people are continuously evolving and there is a need for addressing their changing needs and demands. User Experience, or UX, is that part of a designer’s responsibility to address these changing trends in designing the internet and the way we interact with it...

Growth hacking is one of the most talked-about terms in the startup and marketing worlds. Some see it as a revolutionary way of shaping and accelerating startup growth, while others consider it a fancy word for marketing. I used to fall into the latter camp,...

Like Google, Facebook uses a mix of bid price and relevance scoring to determine which ads to show. Starting this week, as an incentive for advertisers to improve the quality and relevance of their ads, the company is going to expose “relevance scores” (RS) to...

Getting the attention of a high-profile or high-impact individual can be a daunting task. Say, for example, that you want to get an important CEO or investor to notice your startup. How would you go about doing this? Sure, cold-calling/-mailing is one way, but that...

About a year ago I shared my super top-secret way to automate personal emails more effectively – called the “Customer Success bot” method – with the awesome folks on my mailing list. Since then, I’ve come up with several new uses for this framework that...

Zero readers, zero fans, zero subscribers, zero dollars. Starting from zero can be daunting for a lot of people. I was there only a few months ago. I started my blog on July 7. At that time, I made growing my email list my #1 focus. Period. In the...