Readings

Growth Hacking Asia Reading List

When email first came out, each time I got a new message, I loved it! Now? I get hundreds per day—it’s not quite as special anymore. But while the entertainment value of email has declined, its role in business has remained important. Of all the email options out there, I’m...

This is where it all begins, Startup Marketing 101. “Most startups don’t fail at building a product, they fail at acquiring customers.” – Gabriel Weinberg, CEO & Founder DuckDuckGo You’ve worked hard to build a great product, or just finished writing thousands of lines of code. But the job’s not...

When I first heard about growth hacking several years ago, I thought it was just a buzzword, startup jargon used only in San Francisco by guys with $3,000 suits and bare feet. But I was wrong! Growth hacking has become an essential element of starting...

Confused about growth hacking and what it can do for your startup? Bozena Pieniazek of Growth Hacking Asia gives us the low down. Read entire article: Growth hacking 101 for your startup....

Is your business website just there – or is it a real online presence? To reap the benefits of what online marketing has to offer, you need to stand out from the competition – and that means increasing your Search Engine Results Page (SERP) ranking...

Ever wondered how search engines crawl, analyze, index, and rank pages? Columnist Jenny Halasz has created a helpful primer on the link graph to answer these questions.   Read entire article: How Search Engines Process Links....

Your email list is your biggest asset! Michael Hyatt, the “intentional leadership” author has built a multimillion-dollar business on the strength of his email list (115,000 and counting). According to him and other industry experts, list building is the key to a regal online presence. But list building...

Just about every company you talk to or read about has embraced the power of social media, particularly in recent years. Business owners and entrepreneurs have acknowledged that social media is the next big thing of the future and are quick to cash in. In essence,...

Growth hacking, a marketing technique that uses creativity, analytical thinking, and social metrics to sell products and gain exposure, was pioneered by tech startups and remains ideally suited them. These are businesses, after all, that don’t necessarily have wads of cash to throw at marketing...