Today we’re speaking with Emerson Spartz, founder of Spartz Media. Emerson is a young entrepreneur( born in 1987)  and is a New York Times best-selling author, founder and CEO. He’s a middle school drop-out and founded the #1 fan site for Harry Potter, Muggle.net, OMG Facts and Spartz Media portfolio of sites and apps. Today Read More
Growth Hacking General, Virality
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I hope you didn’t miss the Salesforce.com Dreamforce keynote this week in San Francisco. It’s probably the most entertaining 2 hours you’ll spend in the enterprise technology business all year.  I realize that’s a pretty low bar.  But there were cultural singers, luxury boats, the Beach Boys, skintight lighting suits, Read More
Customer Success
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Uber opened its API to third-parties in September and there are a number of high profile partnerships integrating its ride hailing capabilities. Integration within hugely popular apps, like OpenTable (restaurant reservations), Hinge (dating), and Starbucks (retail), provides Uber immense exposure and is incentivizing developers to use the API by offering Read More
Case Studies
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Three weeks ago I graduated from the growth track at Tradecraft. It’s a three month program that prepares individuals for traction roles at high growth startups. (See my post How Twitter Changed My Life on my decision to join Tradecraft.) One of my favorite aspects of the program was the Read More
Growth Hacking General
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Thanks for joining me. Today I’m talking with InsideSales’ Chief Marketing Officer Mick Hollison. Mick previously served as the Director of Sales at IBM, the Director of Enterprise Marketing at Microsoft and the VP of Marketing at Citrx—now worth over $2.6 billion. Today he uses his knowledge in sales to dominate the Read More
Growth Hacking General
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Like many young SaaS startups we’re thinking about ways to get visible from our potential customers. One of the most widely used tactics in our industry is the “Powered by” one. As you’ve probably guessed the “Powered by” tactic consists in leveraging your existing user base by displaying your logo Read More
Growth Hacking General
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Remember back to the time when we were in high school science class. Our teachers had a framework for helping us learn – an experimental approach based on the best available evidence at hand. We were asked to make observations about the world around us, then attempt to form an Read More
Experimentation, Growth Hacking General
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From the perspective of getting traction, you can think about working on a product in three phases:   Phase I – making something people want Phase II – marketing something people want Phase III – scaling your business   Phase I is very product focused and involves pursuing initial traction Read More
Growth Hacking General
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There was a recent discussion on GrowthHackers.com about whether Amazon advertising the Fire Phone on their shipping tape should be considered a “growth hack” or not. Was it a growth hack, in 1987, when the car dealership put their name and number on the plastic license plate holders on my Read More
Growth Hacking General
Email is an often overlooked growth hacking tool. But if done right, you can see huge gains in user acquisition, user retention, and user engagement. These are all important to a growth hacker. Unfortunately, just shooting off any email won’t work. It has to be perfectly timed and super relevant Read More
Email Marketing
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Growth Hacking General, Virality / 22.10.2014

Today we’re speaking with Emerson Spartz, founder of Spartz Media. Emerson is a young entrepreneur( born in 1987)  and is a New York Times best-selling author, founder and CEO. He’s a middle school drop-out and founded the #1 fan site for Harry Potter, Muggle.net, OMG Facts and Spartz Media portfolio...

Growth Hacking General / 21.10.2014

Thanks for joining me. Today I’m talking with InsideSales’ Chief Marketing Officer Mick Hollison. Mick previously served as the Director of Sales at IBM, the Director of Enterprise Marketing at Microsoft and the VP of Marketing at Citrx—now worth over $2.6 billion. Today he uses his knowledge...