Like Google, Facebook uses a mix of bid price and relevance scoring to determine which ads to show. Starting this week, as an incentive for advertisers to improve the quality and relevance of their ads, the company is going to expose “relevance scores” (RS) to marketers. Facebook’s newly exposed RS Read More
Social Media
, ,
Getting the attention of a high-profile or high-impact individual can be a daunting task. Say, for example, that you want to get an important CEO or investor to notice your startup. How would you go about doing this? Sure, cold-calling/-mailing is one way, but that probably won’t be very effective. Read More
Social Media
, ,
Most of us have learned by now that content is the currency of the modern Web. It’s used to earn trust, attention, engagement, and actions from users all around the world by brands and businesses of all sizes. And it often primes your visitors to respond positively to your the conversion Read More
Content Marketing
,
About a year ago I shared my super top-secret way to automate personal emails more effectively – called the “Customer Success bot” method – with the awesome folks on my mailing list. Since then, I’ve come up with several new uses for this framework that have proven to be incredibly Read More
Email Marketing
Zero readers, zero fans, zero subscribers, zero dollars. Starting from zero can be daunting for a lot of people. I was there only a few months ago. I started my blog on July 7. At that time, I made growing my email list my #1 focus. Period. In the 5 Read More
Email Marketing, Growth Hacking General, User Acquisition
, ,
Welcome emails are the Daryl Dixon of lifecycle email marketing. Soft-spoken, sometimes overlooked yet always kicking ass. The success of your onboarding flow relies heavily on the first few touches. The welcome email should be actionable, informative and clear. The examples in this post cover a range of approaches. Some Read More
Email Marketing
It’s been more than 10 months now since Facebook started rolling out Website Custom Audiences. I saw it as a gamechanger at the time, and this powerful tool has not disappointed. If you aren’t familiar with Website Custom Audiences, it’s time to get familiar. You’re falling behind. In a nutshell, Read More
Retention, Social Media
, ,
Over the years, I’ve taught you a lot about content marketing… from what tactics others are using to showing you what’s working. But I’ve never really opened up and shared the rules I blog by. What you don’t know is that I rarely release a blog post if it doesn’t follow Read More
Content Marketing
,
[a13_separator position=”full_width” type=”empty” margin_top=”25″ margin_bottom=”25″] Everyone’s doing content marketing. 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. Basically, that’s everyone. Either way, that’s a pretty significant number of businesses that are having a go at it. There’s a problem, though. Just because everyone is Read More
Content Marketing
, ,
The largest ecommerce player in the U.S. just launched a customer referral campaign. This is a great move by Amazon because: Prime members are a lucrative demographic. A survey found that they spend almost twice as much as other shoppers on Amazon.com. They also order more times per year than Read More
Content Marketing, Growth Hacking General
, ,
Content Marketing / 25.11.2014

[vc_row][vc_column][a13_separator position="full_width" type="empty" margin_top="25" margin_bottom="25"][vc_column_text] Everyone’s doing content marketing. 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. Basically, that’s everyone. Either way, that’s a pretty significant number of businesses that are having a go at it. There’s a problem, though. Just because...