A/B Testing is when we run simultaneous experiments between two or more pages to see which one (or more) converts to better results. Although it’s called A/B, it can be performed with multiple pages.

All you need to do is create different variants of the page you want to run the experiment on (e.g. reduce number of form fields, change layout of elements, change CTAs, etc.) and split incoming traffic evenly between the different variations. Once you have collected sufficient data (i.e. statistical significance), you can decide which variant performs best and should be kept.

a/b testing

Since growth hacking is all about running experiments to optimise the entire customer journey, running A/B tests play a crucial role in identifying what works best for your company and what doesn’t work.

In A/B testing, you have two sets of web pages, banners, email subject lines, etc. and test them against each other. Typically, the one that’s being used currently is version A (called control) and version B is the new one to be tested. You divide the traffic between those two variations and compare their performance based on the success metric you decided to use for the experiment.

For example:

if you want to compare whether the number of form fields on your signup page makes a difference, the metric to look at is your conversion rate:


What elements to experiment with?

What you choose to test depends on what your data tells you (both qualitative and quantitative). E.g. the problem could be that your visitors don’t understand:

  • Your value proposition
  • What you want them to do (unclear CTA)
  • ….and much more

The elements that are most commonly tested are:

  • Headlines and/or value propositions
  • Images on pages and landing pages
  • Call to action: words, size, colors, where it’s placed, etc
  • Layout and style of the webpage
  • Forms length
  • Layout of product page elements

A Few Examples of A/B Testing


In the below example, the winning version (second image) changed the two-line headline into a one-line headline plus a sub-head. This increased the sign up rate by 38%.

Use of images

Using a picture of a person instead of an icon doubled the conversion rate. Scientific research says that we are usually attracted to images with people, subconsciously, especially of babies and smiling females.

Call to action

Small changes in your CTA can make quite a significant difference. In the below example, the CTR increased by 90% just by replacing “your” with “my”.


Online shops usually deal with a lot of people quitting their checkout due to many forms and pages. An A/B Test might detect that and it can prove to you that a single page checkout can work better than a multi-page check-out process.

Full lenght

Ask as little as you can and be direct on your forms. If you ask like a paragraph, the reader will feel compelled to fill all the blank spaces – giving you exactly what you need.

Layout of product page elements

Adding trust elements such as a customer review widget can significantly increase your conversion rate, in the below example by 36.73%.

Learn to use your tools

There are many different tools and resources that might help you while you’re A/B Testing. Here are a few of our preferred ones:

  • Google Website Optimizer: It’s free and it’s from the most-known search website ever known, but it still misses a few features. Good to start!
  • A/Bingo: Requires programming and integration in code for Ruby on Rails developers.
  • Unbounce and Performable: Landing-page creators with integrated A/B testing.
  • Which Test Won?: A game where you guess what variation won in an A/B Test
  • Tips for A/B Testing: Get some tips, tricks and ideas for your next A/B Test
  • A/B Ideafox: a good search engine for A/B test and many case studies.
  • ABTests.com: a place to share and check some A/B test results out there

When email first came out, each time I got a new message, I loved it!

Now? I get hundreds per day—it’s not quite as special anymore.

But while the entertainment value of email has declined, its role in business has remained important.

Of all the email options out there, I’m a big fan of Gmail. It’s a free service and one of the most popular email services on the web:

Read full article: 22 Gmail Plugins That All Content Marketers Need to Know About.

This is where it all begins, Startup Marketing 101.

“Most startups don’t fail at building a product, they fail at acquiring customers.”
– Gabriel Weinberg, CEO & Founder DuckDuckGo

You’ve worked hard to build a great product, or just finished writing thousands of lines of code. But the job’s not done, and if your goal is for any level of success, it’s only just the beginning.

It’s common for startups to focus on development and design, but without marketing, no one will see what you’ve created.

Startup Marketing is different to traditional marketing.

Read complete article: The Essential List of Startup Marketing Resources.

Just about every company you talk to or read about has embraced the power of social media, particularly in recent years. Business owners and entrepreneurs have acknowledged that social media is the next big thing of the future and are quick to cash in.

In essence, social media is not just about sharing content with your followers but rather discovering new and diverse opportunities to serve customers instantly, grow followership, build the brand, and much more. If we talk numbers, it is no surprise that almost half of the global population is living and breathing social media.

Read entire article: 21 Tools to Monitor and Grow Your Social Presence | BuildFire.

Growth hacking, a marketing technique that uses creativity, analytical thinking, and social metrics to sell products and gain exposure, was pioneered by tech startups and remains ideally suited them. These are businesses, after all, that don’t necessarily have wads of cash to throw at marketing squads. However, one thing they do tend to have is a team of tech-savvy members who are eager to overcome challenges.

While building your own tool to overcome online marketing challenges is actually the ideal, there are plenty of easy-to-use tools out there, many of them freely available.

Read the entire article: ventureburn | 16 growth hacking tools that can give your startup a boost online.

Over the past few months, we’ve learned quite a few lessons on the importance of content distribution and have seen some solid results. As our team grows and we continue to share our findings with colleagues, we put together a cheat sheet of distribution channels — what we call “amplification networks” — that have worked for us so far as a resource, rather than continuing to repeat ourselves.

We then realized that it was unfair to keep this as an internal doc, so we elaborated a bit and are now sharing with all of you! By no means is this list exhaustive. It’s also specific to our industry and geared towards connecting with anyone interested in social media, marketing, media monitoring, tech, and startups…

Read the full post here: Looking for a Larger Audience? Here’s Every Amplification Network in Mention’s Toolbox – The Mention Blog.

growth hacking tools, startups

There are plenty of tools available for business owners to build their startups, but finding the right choice among so many can be difficult for first-time business owners as well as seasoned ones. After all, technology changes every day, and finding what will reach the greatest number of your customers in addition to figuring out what will work best with your business model can be quite the task. After quite a bit of market research, I can tell you the following are five business tools that you must have to expand your business in today’s marketplace…

Read the full article here: 8 Must-Have Tools for Building Your Startup | Inc.com.