Like Google, Facebook uses a mix of bid price and relevance scoring to determine which ads to show. Starting this week, as an incentive for advertisers to improve the quality and relevance of their ads, the company is going to expose “relevance scores” (RS) to marketers.
Facebook’s newly exposed RS is effectively an estimate of the ad’s targeted alignment with its intended audience. Facebook believes the exposure of RS will produce a “win-win-win.” Better ads will be more interesting to audiences, perform better for marketers and generate more revenue ultimately for Facebook.
Read full article here:To Improve Ads Quality, Facebook Will Expose “Relevance Score”.
Getting the attention of a high-profile or high-impact individual can be a daunting task. Say, for example, that you want to get an important CEO or investor to notice your startup. How would you go about doing this? Sure, cold-calling/-mailing is one way, but that probably won’t be very effective. Here’s a clever little ‘hack’ that is much more likely to get you there…
Read the full post here:Get influential people to notice your startup – TweetFavy.
It’s been more than 10 months now since Facebook started rolling out Website Custom Audiences. I saw it as a gamechanger at the time, and this powerful tool has not disappointed.
If you aren’t familiar with Website Custom Audiences, it’s time to get familiar. You’re falling behind. In a nutshell, it’s the ability to create Facebook ads that reach specific visitors to your website.
I can’t remember the last time I created a Facebook advertising campaign that didn’t include targeting of my website visitors. It’s probably been 10 months.
The Website Custom Audience is extremely versatile. I use it to build my fan base, drive website traffic, grow my email list and sell. You can use it for just about anything.
But because it’s so versatile, the possibilities are pretty much endless — which makes the thought of remarketing for newbies a bit overwhelming.
That’s why I created this post. I want to cover as many remarketing strategies as possible….
Read the full post here:Facebook Remarketing: 8 Effective Website Custom Audience Strategies – Jon Loomer Digital
Just four years ago, I felt like you do. Social media was another language. Foreign. Frightening. Your insecurities are natural… Will I look lame? Am I too late to the party? Will anyone care what I have to say?
Let ‘em go. Relax. Social media is a conversation. You can join any time. Join now. You’ll be welcomed. Social media is not a trend. It’s essential. Just as your customers rely on the phone and email, they rely on social media. It’s where you connect. To believe otherwise can limit and threaten the growth of your business or career. I intend to help you blast through the hardest part: getting started. Right here. Right now.
Here you go: the essential how to guide, no experience required. I’ve created an eBook for you, which you can view here, or click through to SlideShare to download. Also, the blog post the ebook is based on is below for you convenience…
Download the ebook here: The Absolute Beginner’s Guide to Social Media Marketing | Feldman Creative.