It’s been more than 10 months now since Facebook started rolling out Website Custom Audiences. I saw it as a gamechanger at the time, and this powerful tool has not disappointed.
If you aren’t familiar with Website Custom Audiences, it’s time to get familiar. You’re falling behind. In a nutshell, it’s the ability to create Facebook ads that reach specific visitors to your website.
I can’t remember the last time I created a Facebook advertising campaign that didn’t include targeting of my website visitors. It’s probably been 10 months.
The Website Custom Audience is extremely versatile. I use it to build my fan base, drive website traffic, grow my email list and sell. You can use it for just about anything.
But because it’s so versatile, the possibilities are pretty much endless — which makes the thought of remarketing for newbies a bit overwhelming.
That’s why I created this post. I want to cover as many remarketing strategies as possible….
Read the full post here:Facebook Remarketing: 8 Effective Website Custom Audience Strategies – Jon Loomer Digital