growth hacking interview, startup asia, referralcandy
Working in South Asia is amazing for so many reasons, and one of them is getting to know a lot of innovators and entrepreneurs right where they are. We weren’t satisfied with the fact that there are so little information about those companies and entrepreneurs, because we know that there Read More
Startup Growth Stories
growth hacking, consumer behaviour, case study
In this article, Yotpo’s VP of Strategy and Product Marketing examines how B2C brands have adapted over the past decade to earn consumer trust in the digital age. Learn how leading global brands have innovated to keep up with changes in consumer behavior and buying trends. Source: Consumer Behavior & Read More
Customer Success
growth hacking, analytics
“If you can’t measure it, you can’t improve it”: Peter Drucker All too often, in an effort to be ‘data driven’, teams fall into one or more of the following traps: Tracking the wrong things, or not tracking things in enough detail, leading to data that is not providing actionable insight Read More
Growth Hacking General
growth hacking
Email marketers, I’ve got some good news and bad news for you. Let’s start with the encouraging news: according to new data from Yes Lifecycle Marketing, the average email open rate (currently 16.1%) has registered a 9% year-over-year increase and a 3% increase over the last two years. So congrats, your subscribers Read More
Email Marketing
Use Google’s Experiments to enhance your website’s engagement and conversion metrics [/vc_column_text] Last week, we’ve shared a few tips for A/B Testing, but how should we start one? We apply all the web design best practices but without any visible performance improvement. You’re not sure of what it is, and Read More
Content Marketing, Conversion Optimisation
In the introduction to this series I made the point that Product Market Fit isn’t the only thing that matters. It is actually only one of four fits needed to grow a product to $100M+ in a venture-backed time frame. While Product Market Fit isn’t the only thing that matters, it is important, Read More
Growth Hacking General
Kate’s secret isn’t throwing everything at the wall, a la Jackson Pollock, but rather embracing the minimalism of Mark Rothko. For those of you who aren’t fans of abstract expressionism, it often means that growing fast means doing less. Source: How to Stay Creative When Growing 3000% a Year – Read More
Growth Hacking General
How incremental design changes can improve the seller experience to drive listing growth & engagement When moving apartments in Singapore I tried Carousell, a Southeast Asian peer-to-peer marketplace similar to Letgo (US) & Mercari (Japan). I was instantly impressed with the ability to monetize my unwanted belongings with speed and simplicity. Every sale felt like I Read More
User Experience (UX)
A/B Testing is when we run simultaneous experiments between two or more pages to see which one (or more) converts to better results. Although it’s called A/B, it can be performed with multiple pages. All you need to do is create different variants of the page you want to run Read More
Conversion Optimisation, Tools
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Etsy provides a fascinating look at a company who found traction among a very passionate and idealistic group of people, rode that wave to massive growth and an IPO and now must find growth through decisions often at odds with the beliefs of its earliest members. In this growth study, Read More
Growth Hacking General
User Experience (UX) / 27.07.2017

How incremental design changes can improve the seller experience to drive listing growth & engagement When moving apartments in Singapore I tried Carousell, a Southeast Asian peer-to-peer marketplace similar to Letgo (US) & Mercari (Japan). I was instantly impressed with the ability to monetize my unwanted belongings with speed and simplicity....