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Growth Hacking Malaysia: Applying A/B Testing to Grow Your Business [Training]
April 23, 2016 @ 10:30 am - 1:30 pm
– T H E T R A I N I N G –
A/B testing, also known as split testing, is a crucial part of the design process. You need to know how people will react to a potential change to your product or service. This course will cover the steps to creating effective A/B tests that will give you measurable results.
– C O U R S E O U T L I N E –
– Introduction to A/B testing – what does it actually mean and why it’s so important
– Choosing and characterizing metrics
– Designing an experiment
– Analyzing results
– T H E T R A I N E R –
Kuo Lumpur – Regional Performance Marketing, Senior Executive at Grab
Kuo leads User Acquisition & Retention for Grab. Maximizing digital mobile performance through testing & optimising towards business objectives is his forte.He likes to say that he “eats acquisition for breakfast, retention for lunch and optimization for dinner”.
Early Bird (until Apr 16th): RM 45
Regular Ticket: RM 60
*tickets are non-refundable