27 Jul Carousell: a Guerilla UX Case Study
How incremental design changes can improve the seller experience to drive listing growth & engagement
When moving apartments in Singapore I tried Carousell, a Southeast Asian peer-to-peer marketplace similar to Letgo (US) & Mercari (Japan). I was instantly impressed with the ability to monetize my unwanted belongings with speed and simplicity. Every sale felt like I was getting free money since the other alternatives were 1) letting items collect dust at home or 2) donating / throwing them away. From then on, I used Carousell extensively to buy used items for my new flat and later to sell most of my belongings when I left Singapore (adding $5000 to my bank account).